Price Alone

It has become clear that we have transitioned to a nation of price alone buyers. The lowest price is winning while service and choice is being pushed aside. Our economy is built upon consumer's choices. I say "is" rather than "was" built because our choice will return in the future.

Here is what I mean in the present: A family owned regional grocery store failed in our area. Their business model was choice, service, then price. The prices were fair, the service and choices were outstanding. When you give choices to customers, prices cannot be held as low because you cannot operate or buy in volume. Volume and standardization is winning while choice is losing.

In the near future we will see less choices from many businesses. Businesses will only be able to keep their highest margin options available to the consumer. All other options will be shelved. Once this transition has fully developed, the consumer will see where we are and start demanding the return of service and choice. I am excited about our economy's future since I believe many new businesses will be born to fill the void in customer choice and service.

I also have good news for the present. Top Choice Homes Inc. was built on service and choice. We are also one of the few businesses to combine that with the best prices. We do that with exceptionally gifted staff, low overhead, and exhaustive training. Large companies rely on standardizations and systems that anyone can follow. This does not allow customer choice. Many builders do not allow changes or customer interaction. You get what they say you get. Each employee of Top Choice Homes, Inc. is trained in all facets of business. We can listen to your needs and adapt to meet them. I believe this is the future of business as it was in the past. Customers are the focus and each customer has different desires and needs. If you would like to have peace of mind hiring a professional and experienced builder, please contact us today.